We re-created Litchfield Cafeteria in Singapore to promote the launch of Season 4 of Netflix’s Orange is the New Black TV series, holding a two-day pop-up restaurant serving our own take on prison grub and booked on restaurant booking platform, CHOPE. Attendees were treated to an immersive dining experience, complete with cold metal benches, mean prison guards, and orange scrubs to take home.
We hosted a preview session for the media – an invite in the form of a writ of summons was sent out to press, KOLs, and food bloggers. Guests in attendance included blogger, Xiaxue, radio DJ Sonia Chew, video creators Youtiao666, and food reviewer, Seth Lui.
Social reach was over 500k, garnering an engagement rate of over 25%.