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    <loc>https://www.ppurpose.com/about</loc>
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    <lastmod>2025-04-15</lastmod>
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  <url>
    <loc>https://www.ppurpose.com/home</loc>
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    <lastmod>2024-07-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5acddf6296e76fe948acccc7/bd22c1f4-445d-4262-9b1a-1dde44e47832/good-threads.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Good Threads Mandai The launch of Good Threads by Anak in partnership with Mandai Wildlife Group, a limited edition capsule collection of performance wear designed for the urban jungle, pioneering a new standard for sustainable fashion with style and purpose.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5acddf6296e76fe948acccc7/90c8c56f-5e52-482d-b31d-5b18c8a265e2/rasa-gombak.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Rasa Gombak Day Out Enterprise Singapore A weekend long marketplace and pop-up experience to rejuvenate Bukit Gombak and help establish the neighbourhood as a Modern Heritage Heartlands Hub, to inspire merchants, residents and visitors.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5acddf6296e76fe948acccc7/36f9aba6-92a2-4b17-8e4c-ab72c78b4dec/aware.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Hysteria 2023 AWARE Aware’s 11th annual fundraiser ball goes halloween with the theme Hysteria because what’s scarier than sexism? Raised a record $761,000 their highest yet.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5acddf6296e76fe948acccc7/8ef701c3-e2b3-47a0-bc50-a359f528ac87/human-pinball.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Human Pinball Zespri Created Singapore and maybe the world’s first ever human pinball experience to call out the amazing health benefits of Zespri kiwifruits and a lot of fun and competition in the process.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5acddf6296e76fe948acccc7/2ae8e4d2-312c-4aec-a3b2-bf61e89417ac/growing-home.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Growing Home NAC An interactive journey that explores the endless possibilities of the next five-year masterplan for Singapore’s arts, including exciting art collaborations by over 80 artists and arts groups for the public to share their views, presented at The Arts House.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5acddf6296e76fe948acccc7/fe65df35-4b2d-405a-a8ea-f9a7310ee49f/acm.jpeg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Art of Wellness ACM A two weekend long festival on the ACM grounds exploring Asian approaches to beauty, nutrition, therapeutic experiences, and mindful moments through wellness workshops, an Apothecary Bazaar and uplifting mood-enhancing live musical performances.</image:caption>
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      <image:title>Home</image:title>
      <image:caption>Starhub Arcade Starhub We’re always game for a challenge, and transformed a corner of StarHub’s Tampines store into an arcade to showcase GEForce Now, a game-streaming discovery platform that bridges hardware and software to provide a better player experience.</image:caption>
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      <image:title>Home</image:title>
      <image:caption>HUAT Eau De Parfum DBS In an effort to get Singaporeans to start using DBS QR Ang Baos and eGifts for Chinese New Year, DBS and TSLA created the first-ever scent from DBS. Huat Eau De Parfum. So Singaporeans can Spray Huat, Gift Huat, and Feel Huat. We worked with key influencers to create a perfume ad spoof to spread the Huat.</image:caption>
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      <image:title>Home</image:title>
      <image:caption>Break The Silver Ceiling AIC Break the Silver Ceiling is a movement that challenges the way we see ageing in Singapore. Older doesn’t mean slower. Silver doesn’t equal stop. To prove this, we brought together five seniors (Jack Neo, Adam Abdul Rashid, Bridget Pereira, Victor Chan and Ngai Hin Kwok) to run a 23.69km relay to tell everyone that Boomer is OK.</image:caption>
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      <image:title>Home</image:title>
      <image:caption>Grabtitude Grab TSLA and Grab approached PPURPOSE to develop the programme and outreach for the Grab water packs they had created. We coined the term ‘Grabtitude’, and worked with relevant key opinion leaders to spread the word, and invite customers to share their own stories of gratitude on social media for a chance to win ride vouchers.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5acddf6296e76fe948acccc7/027e0f33-c7e9-4a1d-91f8-16dc809d8513/here.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>HERE Marriott Bonvoy Launched a social media campaign that promotes Marriott Bonvoy as a facilitator of personal fulfilment and growth driven by those reminiscent details that make travel invaluable. Tapping on 25 influencers across 3 markets, we got everyone to celebrate the return to travel with ‘HERE’ - where it’s not about the destination but the small moments and experiences we missed about travel.</image:caption>
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      <image:title>Home</image:title>
      <image:caption>Live Fresh DBS Our ongoing relationship with DBS for their Live Fresh product has seen us engage influencers to create social posts that embody the “Live Fresh” ethos at key events including ZoukOut and Ultra.</image:caption>
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  <url>
    <loc>https://www.ppurpose.com/deeplycurious</loc>
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    <lastmod>2024-07-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5acddf6296e76fe948acccc7/595e5d33-387e-40e3-94e1-ea4fed963797/20230621_093806.jpg</image:loc>
      <image:title>DEEPLY CURIOUS</image:title>
      <image:caption>Nibbling Thoughts Nibbling Thoughts is a series where we invite enquiring people to think, discuss and nibble over topics that tickle. Guests also had the chance to have lively conversations on lesser discussed topics, facilitated with prompts and smoothed down with drinks and tasty snacks. Additionally, guests had the opportunity to make new friends and deepen existing relationships, as its a safe space to get comfortable with being uncomfortable and where all opinions are welcomed.</image:caption>
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      <image:title>DEEPLY CURIOUS</image:title>
      <image:caption>Full Spectrum Full Spectrum is a 3 hour workshop, including lunch where guests explore and balance their bodies energy centres - the 7 chakras, through movement, breathwork and nourishment.</image:caption>
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      <image:title>DEEPLY CURIOUS</image:title>
      <image:caption>The Joy Factory The Joy factory is a 2.5 hour workshop to access the joy within us. Combining a cacao  ceremony with crafting your very own joy totem, and lots of fun in between. All materials provided.</image:caption>
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