Zespri, 2015 Golden Mornings
       
     
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Zespri, 2015 Golden Mornings
       
     
Zespri, 2015 Golden Mornings

To make Kiwi’s the coolest fruit in Singapore, we created a week of special experiences for Zespri, focusing on fitness with a twist. We introduced a kiwi mascot who was integral to the continuity of this spritely and positive campaign, and wrapped up the week of positive experiences by holding Singapore’s first ever morning rave, drawing more than 600 people on a Friday morning before work.

Worked with global fitness influencers for content including international yoga instructor and acrobat, Chelsea Korus @ChelseaKorus, the UK’s originator of sober morning raves, Morning Gloryville @morninggloryville, as well as over 30 local wellness personalities including DJ and yoga teacher Amanda Ling @yogalingini, model and yoga teacher Liv Lo @livvlo, and yoga movement founder Alicia Pan @alicia_pan to name a few.

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