Mandai Good Food Trail
We partnered with The Secret Little Agency for this project with Mandai Wildlife Group to launch 'Choose Good with Mandai' initiative featuring a food trail and game to encourage everyday choices that benefit people, wildlife and nature.
It included collaborating with 20 local F&B brands to create food items inspired by the diets of wildlife and launching a web-based food game. With Tate Anzur as our PR partner, we worked on a media launch event which included a communal grazing table inspired by the diets of animals, and a fireside chat about how our everyday actions and choices actually impact biodiversity, wildlife and nature.